The Indian Appliances and Consumer Electronics industry is expected to double to Rs. 1.48 trillion by 2025 according to CEAMA. A recent report by Flipkart and Bain & Co states that the number of online shoppers in India is likely to grow to 400 million-450 million by 2027 from 180 million-190 million in 2021 and appliances (along with mobiles and electronics) will have among the highest market shares at 25-30%.
Here’s how we have helped appliance brands to win in the e-commerce channel:
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