The beauty and wellness market has been growing at a rapid pace in India. The market in India was valued at INR 901.07 billion in 2018 and is forecasted to reach INR 2,463.49 billion by the year 2024.

What is notable is that the beauty and wellness market today straddles the affluent as well as the middle class, the female as well as the male sexes, the synthetic brands as well as the organic brands. The sheer number of new entrants, especially in the ‘natural’, ‘vegan’ ‘safe’ and ‘sustainable’ categories is testimony to the exponential growth of the industry.

Here’s how we helped beauty and wellness brands secure a winning edge: